 |
The 20-year history of The Standish Group is rich in leading edge and comprehensive
research methodologies and techniques. Standish leads the industry in bringing
consumer type instruments to the IT community. The Standish Group was the
first user of WebEx; using this advanced technology to run virtual focus
groups and deliver research results. In addition, The Standish Group was
one of the first firms to offer online web-based surveys. The following
are some of the types of instruments generally used in The Standish Group's
research practices. |
Quantitative
The Standish Group has executed thousands of surveys ranging from simple
to complex, online web-based surveys and via the telephone. We design, develop
and create the survey, recruit respondents, clear the data, compile the
results, analyze the information, form conclusions and make recommendations. |
 |
Qualitative
The Standish Group executes numerous focus group engagements every year
for both internal IT organizations and vendor product testing. We do both
in-facility and "virtual" focus groups. For more intense focus
groups you may consider a Concept Test Group. Have a project in trouble?
Try a Project Group Therapy engagement. |
Diagnostic
Looking to solve a particular gnarly issue or considering the purchase
of major product? Our User Case studies, User Interviews and Vendor Interviews
are good methods and might be right for you. |
Market Research & Trends Services | More on Standish Custom
Research
For a free quote on our Custom Research - click
here - |
